MediaGuardians Top 100
It’s no surprise that Google’s multibillionaire founders Larry Page and Sergey Brin top this year’s MediaGuardian 100;
the tentacles of the 10-year-old technology firm stretch into every part of the media business, from advertising to technology to news, mobile and, of course, search.
Google overtook ITV1 this year as the biggest single advertising property in the UK - and will outstrip ITV as a whole in terms of ad revenue by the end of 2008. The £1.5bn acquisition of online advertising network DoubleClick was cleared by regulators in the US and EU, but is unpopular with parts of the industry.
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